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10 Easy Ways to Increase Online Presence for the Small Business

Increase your Small Business Online Presence today with the tips below. Online Marketing for Small Businesses can be one of the most cost/time effective means to acquire sales or customers. Making sure your customers can find your business online can be challenging since there is so much competition, but this is mostly a misconception because for most small business markets most of your competitors are doing the bare minimum. Making a small effort towards your website & online listings will make a massive impact in your online presence. Increase your Small Business Online Presence today with the tips below.

Get a Website

Getting a Website is usually one of the first ways people create an online presence.
Getting a Website is usually one of the first ways people create an online presence.

This point is quite obvious but makes a massive difference. Most small business and even larger medium-sized enterprises don’t even have a website. The fastest way to show up online and increase online presence for any small business is by getting a website. You might see their business listed in online business directory’s like Google Business but all you see is a name. You still don’t have any clue what kind of product or service they provide. With a website, you can clarify this more and inform not only search engines but potential customers exactly what quality product or service you supply. Another important factor to understand is you can also communicate your business hours, exact address, pictures & information about your services and much much more. Don’t keep your customers guessing, be more transparent about your service and more people will be able to look you up. Feel free to take a look at our web design services

CONTENT, CONTENT & MORE CONTENT

Creating your own quality content is one of the best ways to get search engines index your site.
Creating your own quality content is one of the best ways to get search engines index your site.

The best long term way to increase your website traffic and sales lead generation is quality content. Quality over quantity is the keyword here. You don’t have to make a new article every day, just good information with advice about your niche. Google is always looking for the best information to direct people to and when you publish good quality content on your website people are more likely to link to it and share it on social media. Content could also potentially be free if you write it yourself and created much traffic for a low cost compared to pay-per-click advertising. Plumber? Write about pitfalls to look out for relating to water damage or leaky pipes. Panel beater? Helpful tips on how to go about repainting your car at a low cost. Clothing Store? 10 New Fashion Trends for 2019. The options are endless.

Pay-Per-Click & Online Marketing

The fastest way is not free, but extremely effective if you make relevant ads on Google or Bing.
The fastest way is not free, but extremely effective if you make relevant ads on Google or Bing.

Not only should you focus on content but the very fastest way to hit the ground running is by using paid traffic mostly from google & Facebook (Instagram). Use the best platform for your business and decide on your budget. The best thing about social media marketing is you can target people based on their interests. If you operate withing a certain niche you can target them directly. Even better if you are a brick & mortar business with a store, you can advertise in your immediate area, keeping costs low and blowing your competition out of the water. We specialize in driving quality traffic to our clients so feel free to give us a call.

Online Business Listings & Reviews

Free Online Business listings like Googles My Business is the easiest way to be noticed online in your immediate area.
Free Online Business listings like Googles My Business is the easiest way to be noticed online in your immediate area.

One of the best free tools available online are google business listings. You can list your business for free and also your exact location & contact details. Google uses this info to help people based on their location to find the services and products they are looking for. The best way to get ahead is asking your existing or past customers for a review on your listing & Facebook business page. We always claim and optimize our clients business listings to increase traffic and awareness and its one of the best ways to make a solid footprint in your area. 99% of businesses don’t pay any attention to their listings. Taking it a step further you can advertise your listing itself placing it right at the top in your area too, this is one of the cheapest PPC (pay-per-click) types adverts you can run and works wonders for store visits or phone calls to your business. Always upload plenty of pi pictures to your listing to give your customer a very good understanding on your service & product too.

Social Media Engagement

Social media has changed the way businesses advertise, and some ways are completely free.
Social media has changed the way businesses advertise, and some ways are completely free.

There are many free ways to have your brand spread quickly. Some examples includes prize giveaways if people share your post on Facebook, or giving people a discount code if they signup to your email newsletter. The possibility’s are endless but if you create an incentive people always respond. Restaurant? Quote this code in our restaurant for a free drink with your meal. Tyre’s? Sign up to our newsletter for a 10% discount on a set of tires.

Index your site

Make sure search engines are crawling your website for quality content.
Make sure search engines are crawling your website for quality content.

Make sure your website is properly indexed on popular search engines. This is free and in due time even if you have no content your website will show up on google. Google trusts older domains over time, but always try and create content for your website & Facebook page that people will find helpful. Always bear in mind google is the most popular but Bing is also widely used by default on many devices so make sure your are indexed with most of them. Give us a call if you would like to find out more on how to get your website properly indexed and crawled by Search engines.

Make sure your mobile friendly

Most traffic these days come from mobile devices make sure you are compatible.
Most traffic these days come from mobile devices make sure you are compatible.

The vast majority of traffic the last few years have been mobile. When people are traveling or working they tend to use their mobile device, and thanks to the recent advancement in geo-location google are able to provide people with more helpful info relating on where they are. People in your street are looking for your business on their mobile device so make sure they can see you. Our website are all responsive mobile friendly and displays properly on any mobile device. Google penalizes businesses with non-mobile friendly websites to increase customers experience and quality of service.

Spend your Budget wisely

Decide where your money will have the best impact. The website, PPC, Facebook Ads. No single one is best, adapt your budget accordingly.
Decide where your money will have the best impact. The website, PPC, Facebook Ads. No single one is best, adapt your budget accordingly.

Don’t spend the marketing budget on things that will yield less than optimal results. You need to make sure you advertise on social media platforms or search engines that is right for your business. If you are selling a service Google will likely be the right choice since people are searching for your business. Clothing makes more sense on Facebook & Instagram where a visual about the product will yield the best results.

Some products sell when people can see them and some will do better on search engines where people are looking them up. Also, remember when using google or facebook its best to take the road of least resistance and not use keywords or audiences that are highly competitive and focus on your specific need or interest. For example, on keywords, the term “hair salon” is insanely expensive to advertise on, but the term “hair salon near me” is much less expensive and has more traffic for the budget. Its all about staying relative to your product or service.

Make use of Social Community Groups

There are social media groups for every purpose it's up to you to find them and engage with them online.
There are social media groups for every purpose its up to you to find them and engage with them online.

 

There are millions of free groups on many social media website like Facebook. Even ones in your immediate are that are completely free to place posts on. The great thing is there are groups centered towards certain groups or audiences so you can actually market your products to a very relevant group of people for free. Not quite as effective as paid advertising but definitely worth a try if you are looking to create more engagement with your social media business page or just more traffic towards your website.
 

Hire a Pro

Running a business takes plenty of time so why not hire some help?
Running a business takes plenty of time so why not hire some help?

Most business owners have better things to do and are not necessarily skilled in online marketing for their small business. And that’s just fine. Investing some time & effort into Online Marketing for Small Businesses is a That’s why it’s a good idea to give Professional Like Click Tools a call to handle all this for you. We will not only do all the points above but maintain your online presence to make sure your brand and presence grow over time. We research your niche and make sure every cent spent on online marketing is able to yield a reasonable return on investment. Feel free to visit our contact page and give us a call at any time.